Analysing Television Adverts - Conventions

Analysing Television Adverts - Conventions

Use of the camera 

Extreme close up (ECU)

Close up (CU)

Long shot (LS)

Wide shot (WS)

Medium shot (MS)

Point of View (POV)

Low angle 

High angle

Over the Shoulder (OTS)

Speed of the shots

Slow motion to high speed - the effect creates suspense, drama, action, sense of foreboding

Voiceover 

Who is speaking?

Is there a voiceover?

Who is the target audience?

Text 

What text has been used?

Why has it been used?

Have any specific techniques been included?

Social Media links

Is there any social media connection?

Why might this be?

Call to action

What are the target audience encouraged to do?

How is this demonstrated?

Other conventions include:

• Logo
• Slogan
• Colour scheme
• Music
• Characters
• Storyline

Analysis Advert: Diesel - ONLY THE BRAVE (WILD)

• Setting: 

Establishing shot - Tropical Rainforest 

• Logo: 

Red - connotations of bold, standing out, strong

Diesel - connotations of strong, masculine, powerful, machinery 

•  Music and voiceover:

Voiceover: masculine, strong tone, deep 

Sounds: drum beats, associated with tribal, consistent with the theme

• Camera shot:

Close up of the main character - male with long hair, similarities to Tarzan, jungle-themed character, wild man from facial and hair elements

• Man running through jungle:

Something urgent, emerges into city scape, urban environment, metropolis, concrete jungle, linked, evolution 

• Close up shot type:

Clenched fist, connotations of toughness, anger, fight, reinforces wildness

Leather bracelet, traditional type, in tune with his wild side, primitive 

• Long shot followed by low shot, Medium shot

Low shot, makes him look powerful, superior

Long shot shows whole context of the setting

Medium shot, evolutionary narrative, city grows as he's running 

• Symbolism of the Ram, mise-en-scen

Connotes power, masculinity, toughness, intelligence

• Man Jumping

Primal, Tarzan-like, no fear, comfortable in both environments, clothes tell us that

• Admiring glances from other men

Powerful male influence, threatening, alpha male reignited, urban individuals

• Male gaze

Female, close up - medium close up, sexualised male gaze, hair swept, 

• Medium close ups, close up

Sexualised exchange between male and female, eye contact

• Man at the top of the metropolis 

High angle, long shot, we can see all of the territory of the land he has conquered, idea he brought the jungle with him

• 'Takeover tomorrow, only the brave wild' - text

Overriding theme of masculinity, earlier symbol reinforced, mens advert - target audience 

Jobs Within Advertising

Jobs Within Advertising

Personal, professional and etiquettes - 

Attributes: The strengths, weaknesses or features of something or someone.

Behaviours and Attributes

- Managing your time
- Public Image
- Personal development
- Professional development 
- Resilience 
- Focus
- Creativity 
- Communication skills
- Leadership skills
- Design skills 

Etiquette

What is etiquette?
Conducting yourself in a professional manner, showing respect in the place you're working in and people you are working with, being polite 

Why is etiquette important when working in a media industry?
Media involves interviews, therefore you need to make sure you're polite and well-mannered. Media is a social working environment, you need to ensure you maintain and build good working relationships with people, lots of teamwork is involved. Can lead to more jobs in the future (rising through the ranks, avoid getting blacklisted.) Working for clients, who will only work with you if you are respectful and communicate well.

How does etiquette enable others to compete their role successfully?
Ensure when working in a team that moral is constantly high, due to time pressures and constant deadlines. Positive working environment. A good working relationship means you can work creatively and collaboratively.

How might these attributes affect career development opportunities 

Find a job role that you've already explored and look at current opportunities:
Creative Assistant (mandy.com) (guardian jobs) 

• Creative Assistant, London, Salary: Paid, Production Dates: Full Time, Closing Date: 6th Feb 2020
• Online Editor: Grader, London, £300 a day, Production Dates: From Feb 3rd (length of contract depending on project requirements), 2nd Feb 2020, To make a 60min Documentary in HD.
• What are the Opportunities, what does the job Entail, How can someone move up higher within this job role? They can move up by increasing the quality of their projects, establishing loyalty with the work environment, friendliness, commitment to the tasks, leadership

Branded Content and Advertisement

What is branded content?

Branded content is content that is linked to a brand that allows consumers to make a connection with that brand. It is a marketing technique that does not involve traditional advertising. Its purpose is to drive engagement through content and often exists in mediums such as videos, podcasts, articles, and even live events. Branded content does not focus on the actual product as it does the quality of the brand itself.

What can branded content marketing do?

• Engages through emotion or entertainment
• Implements storytelling 
• Makes a social statement
• Uses multiple mediums (including live events)
• Highlights brand’s values, building consumer trust

Advertisement

What is an advertising campaign?

A campaign promoting a product or idea which can persuade or interest a target audience to purchase or use products and services.  The campaign may use many different forms of media to promote a message for a set amount of time.



What are the different media platforms used to advertise?

• Social media

• Electronic boards

• Billboards

• Television

• Bus stop adverts

Nike Dream Crazy advert - target audiences:

I believe this advert is targetted towards all audiences as Colin Kaepernick is adressing people from all walks of life in the video


Advertising Techniques

Find...

One print ad

One social media ad 

Paddy Power publicity stunt to Huddersfield Town FC

One video ad 

NIKE LNDR advert