Branded Content and Advertisement

What is branded content?

Branded content is content that is linked to a brand that allows consumers to make a connection with that brand. It is a marketing technique that does not involve traditional advertising. Its purpose is to drive engagement through content and often exists in mediums such as videos, podcasts, articles, and even live events. Branded content does not focus on the actual product as it does the quality of the brand itself.

What can branded content marketing do?

• Engages through emotion or entertainment
• Implements storytelling 
• Makes a social statement
• Uses multiple mediums (including live events)
• Highlights brand’s values, building consumer trust

Advertisement

What is an advertising campaign?

A campaign promoting a product or idea which can persuade or interest a target audience to purchase or use products and services.  The campaign may use many different forms of media to promote a message for a set amount of time.



What are the different media platforms used to advertise?

• Social media

• Electronic boards

• Billboards

• Television

• Bus stop adverts

Nike Dream Crazy advert - target audiences:

I believe this advert is targetted towards all audiences as Colin Kaepernick is adressing people from all walks of life in the video


Advertising Techniques

Find...

One print ad

One social media ad 

Paddy Power publicity stunt to Huddersfield Town FC

One video ad 

NIKE LNDR advert